Hi’ 👋🏾

As Chief Design Officer at Michelin, I’m driving the redefinition of digital experiences by leading a visionary team committed to creating fluid, impactful interactions with users. My role encompasses UX strategy and product design, design systems at Michelin group level, content frameworks, creative studio and UX acculturation for digital factories.

By blending aesthetics, functionality and storytelling, we not only shape the future of Michelin’s Group digital products, but also cultivate a user-centric culture that drives innovation and fuels the company’s growth.

Outside of Michelin, I’m a (AI) product builder expert with over a decade of experience in UX, digital product management, including ecommerce websites, storefronts, apps, automation tools, and Generative AI.

I work with companies of all sizes and digital marketing agencies to create transformative user experiences that balance beauty and efficiency, delivering breakthrough digital products that drive customer engagement and success in the rapidly evolving digital landscape.

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Chief Design Officer @ Michelin | (AI)Product & Builder ∗ Freelance @mrvt | Digital Exp. | UX Strategy | Design Ops | Design Leader | Design System | CX | Creative Gen.AI | Automation 👨🏾‍💻